Business as Mission/Social Impact (BAM/BSI)
Profits with purpose, business with a cause, ventures for good.
What is it
Business as Mission (BAM) is an innovative approach that integrates business goals with missionary and social impact purposes. This philosophy promotes the creation and development of companies that not only seek profit, but also aim to transform communities and societies through ethical and sustainable business practices. centered on Christian values. The business mission acts as a catalyst for change, providing employment, promoting social justice and contributing to economic development, while sharing principles of faith and promoting people’s spiritual and material well-being.
In this concept we can see social impact businesses, also known as social entrepreneurship, which refers to business initiatives that aim to solve social or environmental problems, in addition to generating profit. These initiatives seek to find sustainable and scalable solutions to challenges such as poverty, education, health, the environment and human rights.
The concept of social impact business emerged in the 1990s in the United States. However, the practice of social entrepreneurship has older roots, with examples of philanthropic and cooperative initiatives dating back to the 19th century.
In recent years, the social impact business concept has gained strength and visibility, with the creation of support programs for social entrepreneurs, impact incubators and accelerators and the definition of standards and certifications for measuring social impact.
Characteristics Key:
Dual purpose
Christian Values and Ethics
Clear social or environmental mission
Sustainable business model
Impact measurement and assessment
Scalability and replicability
Community empowerment, collaboration and partnerships
Sustainability
Holistic transformation
Responsibility and transparency
Examples:
Item #1
Grameen Bank - Microfinance for poor small entrepreneurs.
Toms Shoes – One-to-One system, where for every shoe sold, one is donated to a child in need.
Online education for underserved communities.
Divine Chocolate – Chocolate company that provides farmers with a fair price for cocoa.
Efficient irrigation systems for sustainable agriculture.
These initiatives demonstrate that it is possible to reconcile business success with the generation of positive social and environmental value.
Transform your venture into a social impact business!
Process Phases
Conceptual approach
Understand and apply concepts such as social entrepreneurship, business as a mission, impact investing and impact measurement to create positive social and environmental change.
Change of strategy
Prioritize impact beyond financial return, integrating clear goals and transparency, driven by consumer demands and the search for a sustainable future.
Impact Objectives
Set SMART objectives to guide your decisions, resource allocation and performance evaluation, aligned with your mission and theory of positive change.
Strategy Implementation
Execution of the action plan, resource allocation, implementation, monitoring and evaluation of results, transforming aspirations into sustainable results.